Week 11

$100 Challenge

I was out to lunch with a big group of people this week and someone asked if they could order more cookie dough from me! I was so excited! Even though I’ve officially ended my project, I’m still going to make her some because I want to be able to donate as much as possible, since I had leftover ingredients. The survey I sent out to those who’ve baked my cookies was a success…and not. Everyone liked them…but I didn’t get any helpful feedback. Maybe it’s a problem with my questions. 

Week 11

Lessons Learned

I found the case studies to be very interesting this week, especially the one on the dry-cleaning business. The lesson that stood out to me was that of doing research before getting into a business. These people went so far as to actually get jobs working at a dry cleaner for $6 an hour. They were both Harvard Business school graduates and could have gotten a much better job while they researched what business they wanted to go into. I want to always remember that you’re never too good for any job. Whether you’re doing research for a future business, or if you’re just trying to make ends meet, you should never think too highly of yourself that you can’t work in a lower job. There are lessons to be learned in every situation.

$100 Challenge

I’ve officially finished my business! I’ve learned so much, and want to continue doing these mini businesses throughout my life. I delivered my last orders and spent so many hours making and rolling balls of dough (totaling 350 balls). The good news is-I’m not sick of baking…yet! I’ve learned that I find baking very relaxing and I look forward to selling them to people. I did get lots of feedback from these cookies, and it’s mostly all great! One person did say she burnt them because they spread out too thin…but no one else had that problem. Anyway, I made a few alterations to the recipe and it’s even better. The decision to alter the recipe was very hard because I didn’t want people to get confused about what they were buying, especially repeated customers. I haven’t had any feedback with the new recipe, but I’ll give them a chance to bake them. 

Week 10

Lessons Learned

I loved learning about Steve Jobs-I didn’t know most of the facts about him. It was interesting to hear about his life story and what contributed to his success. One thing that I took away was how he used the thought of death to his advantage. He didn’t see it as, “I’m going to die one day so what’s the point?” But he knew that because he was going to pass on relatively soon, he needed to make the most of his time on earth. He never stopped learning and trying to grow. I want to emulate this in my life. While I would always like to take college classes based on my interests, I can try new hobbies and learn about things I find interesting throughout life. Learning doesn’t have to stop once I graduate.

$100 Challenge

This was a great week for my challenge! I delivered the cookie dough early on in the week…it was so nice to get a return on my initial investment of $20. A few days later, I even had one customer ask me if she could order more! I was so excited to get my first repeated customer! I also asked people to fill out a quick survey about my cookies, things they liked/didn’t like and how much they would pay in the future. It contained about 10 simple questions like that. It was really interesting to see the different views on my cookies-but I’m pleased that everyone said they liked them! I also took more orders this week and will get them out today! 

Week 9

Lessons Learned

I absolutely loved Roxanne Quimby’s story. It was amazing how she and Burt created this major company from literally nothing. This proves to me that if you have the right idea, you don’t necessarily need money to start making money. Furthermore, they were completely debt free, which is unique to come by these days. I believe that her poor past helped her understand how to spend and use money to its highest potential. It was quite funny how she become a millionaire but had to have her sister co-sign for a credit card! No matter what I decide to do, I know that it will be a goal of mine to be debt free.

$100 Challenge

I received 6 orders this week by posting on Facebook! I learned a lot about speeding up my baking process. Instead of measuring out each ingredient while I’m baking a batch of cookies, I measured all six batches at once. I put the ingredients in their own zip lock bags, one for sugars and one for flours. This helped me make batches when I was short on time. I already put in 9 hours of preparation work for this week. Now that I have all of the dough made, tomorrow I’m going to invite a friend over to help me make it into balls and deliver them to my customers. I’ve created an online survey where they can tell me their opinions of my cookie. I decided to do this in case I want to continue selling my cookies after this class is over. 

Week 8

Lessons Learned

I loved the article about hiring slow and firing fast. It is so important to really get to know who you’re hiring to represent you and your company. Many people wouldn’t trust others with their most prized possessions, so why should they automatically trust someone they just met to take care of part of your company? This is why so many businesses end up with rude salespeople or telemarketers…they didn’t hire properly. While they may think that hiring slow takes up more time and money, I think these unworthy workers are really hurting the businesses that hired them. Firing fast is also so important, and I need to prepare now. I get so attached to people and take into considerations their lives, families, etc. Letting your emotions get the best of you isn’t a good way to conduct business. This reminds me of times on the TV show Shark Tank. Someone walks in with a great and touching background, but a not-so-good company or product. Even though the sharks are touched by their personality or experience, they never actually make an offer based on that alone.

$100 Challenge

This week I tested out my product by giving samples to friends and people in my social circle. Everyone loved them! A couple people came to me asking when I’m starting to sell them. I told them this weekend, which is great because it will force me to start taking orders! 

Week 7

Lessons Learned

This has been one of my rougher weeks, trying to balance life, running a home, school, and taking care of my newborn. Not being able to fulfill all of the things I feel like I should, chores, school work, etc., has taken a toll on me. However, the group discussion board question: What actions are you taking to build your weaknesses into strengths? has brought me peace. Ether 12:27 states, “And if men come unto me I will show unto them their weakness. I give unto men weakness that they may be humble; and my grace is sufficient for all men that humble themselves before me; for if they humble themselves before me, and have faith in me, then will I make weak things become strong unto them.” Even though I’m weak in many aspects, I can always (and often, sadly, forget) that I can and should lean on my Father in Heaven for help. I have definitely been humbled this week. I can’t do everything on my own, but with the help of my Father, I can. I know that with lots of hard work on my part (daily scripture study, faith, trust, being humbled) He can take my weaknesses and change them into strengths.

$100 Challenge

This week as a learning experience for sure! I bought all of the necessary ingredients for my product. The total was $12, which I was extremely happy about. I made the cookie dough balls and tested them in my kitchen. They took 16 minutes to bake beautifully. The trick with my recipe is that you have to take them out of the oven before they look done. They will still look gooey. I took some frozen dough balls to my friend’s house to test them in her oven because I want to see how they would turn out when baked by someone else. She left them in for 19 minutes because she said they didn’t look done (even though I told her the trick). They were completely overbaked and didn’t taste as nice. I have a feeling that most people won’t heed my instructions, resulting in cookies that aren’t as good. I’m worried that the work will get out that they aren’t very good and people will stop ordering them. I don’t know what to do…I wonder if fully baked cookies freeze well. However that would take up more time and resources if I have to bake all of them!

Lesson 6

Lessons Learned

My favorite part about this week was learning about how Zappos hires their employees. They put everyone through a lengthy hiring process and then offer them a few thousand dollars to quit. This helps to weed out the people who aren’t dedicated or have a passion for what Zappos does. These people would rather take the money and find a job elsewhere. I think this is a great concept to apply to any business. Even though it may be more costly, I’m sure they’re better off with the employees who truly see themselves working in the Zappos culture and environment.

$100 Challenge

Unfortunately, I haven’t progressed much on my small business. Last week I realized that people are willing to pay more money for a product if they know the money is going to a good cause. This is great, but I also want people to want to buy my product because they like it. Maybe once they taste the baked goods, they’ll start to want to buy them ‘just because’. I have decided that I’m going to sell 18 very large cookies for at least $10 because they’re homemade from the finest ingredients. I also use my homemade brown sugar, which takes time but dramatically adds to the taste and wow factor.

Lesson 5

Lessons Learned

This week I appreciated learning about how to upsell and bundle products. Before I had my baby, I was a sales associate at a high-end retail shop. Every day we were encouraged to upsell products. If someone came in wanting a jacket for the cold weather, we would suggest ‘add-on items’ like scarves, hats, and gloves. We would do exercises where we would pretend to be shoppers with our coworkers. Many of us got the concept and were able to put it in practice during our shifts. We were always told to give the customer what they wanted, and not try to push a sale. They would appreciate the comfortable service and return when they needed something. I believe these tips made me a better salesperson. I wish all of my coworkers could read those articles!

$100 Challenge

This week I got the chance to conduct some casual interviews with friends about my $100 business challenge. Explaining that I’m going to start selling baked-frozen goods, I asked them how much they’d be willing to pay for a dozen cookies. Their answers were not what I was hoping for. Most of them said about $3 because they could just buy cheaper cookie dough from the grocery store. I quickly realized that I won’t be able to make much profit if people won’t be willing to pay more. Towards the end of our discussion, I mentioned that 100% of the profits will be donated to the Kiva organization. Almost all at once, they said they’d be willing to pay more if it was going to such a great cause. This taught me that I really need to angle my product to appeal to the philanthropic side of people. I need to make it very clear, before anything else, that they’re not just buying baked goods. They’re buying supplies for a woman in Zimbabwe to start her own business and support her family.

Lesson 4

I thoroughly enjoyed Elder Wirthlin’s talk, “Earthly Debts, Heavenly Debts”. He talked about how we should pay our tithing before anything else. Maybe it’s because I’ve never started a company of my own, but I had never thought of tithing as being a part of business. It made me ponder about where and when it should come into place. I decided that we should pay tithing on all revenue that comes in, even if you’re putting that money back into the business. I don’t know it there are any church guidelines or not, but I’ll just go with that. He ended with saying how we should teach our children to use money wisely. Since I am a new mother, this was a great message. I thought that it would be nice to always teach my children about business and finances by having them create their own. We could do simple lemonade stands, growing and selling our own vegetables, and things like that. This would teach them about business and how money should be valued.

I can’t believe that I’ve already changed my $100 challenge business idea! While I initially decided to create and sell canvas art (transferring photos onto canvas), I decided that I wanted something that I could scale and grow. With canvas, each project would be unique and take many hours of my time (which I don’t exactly have due to my precious newborn baby, school, work, and basic household duties). Instead, I’ve opted to create a frozen goods line. I’m going to sell frozen, pre-shaped cookie dough and frozen pre-made brownies and cake that just needs to be thawed and enjoyed. 

Lesson 3

This week I wrote a business plan for my $100 Challenge. It was a very eye-opening experience and I was able to learn a lot about the type of business I want to create for the next three months. It was actually really fun coming up with how I want to price and promote my product. I used this equation: Cost x 2=wholesale price. Wholesale price x 2=Retail Price. I was surprised at the ending price I’ve decided on…but I can always lower it once I feel out the market. Concerning promotions, I tried to think of what some of my favorite small businesses have done in the past. I came up with a contest idea for the first few people who place order with me. I’ll have a drawing for one free canvas of their choice. Hopefully this will encourage people to place orders with me sooner rather than later.

I really appreciated the Heather Evans case study. I was able to learn a lot about the process of gaining investors through her written experience. It is way harder than it sounds, especially if you’re starting a business that is relying on your unproved and untested creativity. It also gave me a chance to think about what I can offer to future investors. It can’t be all about me and what I want, but I have to make people want to join me instead. 

Lesson 2

A quote by President David O. McKay in The Creative Journey powerpoint really stood out to me. He said, “Meditation is one of the most secret, most sacred doors through which we pass into the presence of the Lord.” Meditation is such an important partner to prayer that is so often forgot about. We should take the time to meditate before and after we pray so that we’re giving an opportunity for the Spirit to speak to us directly.

I loved being reminded of Tom Monaghan’s story. I am still in awe of his dedication to his faith and how far he has taken it. There aren’t many people who are so touched by a book that they completely change their entire lifestyle so dramatically.

The Entrepreneur Report, while very lengthy, was so interesting to me! I read it over a few days in my spare time and I’m so glad I did. I realized that I love learning about business in other countries. It was funny to me how China has simply copied all of our popular websites to use over there. But the point was right, you don’t have to recreate things that already work. Sometimes you just need to make it better and easier for the public. I’ll have to keep that in mind when I start my business. It doesn’t have to be revolutionary, just better than everything else.

I’ve decided to do canvas art for my $100 challenge. I believe that there are lots of people in my circle of friends that would buy them, especially since the money is going towards such a great cause. First, I’ll have to buy the art supplies needed and make a few example canvases so that I can show people what they’d be buying. Then I can start advertising!

Lesson 1 - Small Business Creation

I know that keeping this online journal will be beneficial to me from experience. I’ve been required to keep one of these before, and while I haven’t journaled in it for a while, I’ve loved going through and reading my old posts! I can’t wait to get back and read them once I’m in the thick of my business!

I was excited to start working on my ‘points of pain’ assignment because I thought it would just be so fun! While it was fun, it was so much harder than I expected. After about five ideas for the $100 challenge and my ‘big idea’, I was at a loss. After a while I started just jotting down every idea that came to mind, even if I knew it was lame. The experience was great! I thought of new ideas in different and unique categories that I never thought I would be interested in. This taught me the importance of brainstorming. Even when I have my perfect idea, I should never stop brainstorming on how I can make it even better.

My favorite thing that we did this week was look through a bunch of business and entrepreneur blogs to find our favorites. I found so many that I believe will not only inspire me business-wise, but in everyday life. These bloggers dedicate so much to help others do what they love and I’m sure it’s great for them, too. It’s like their entrepreneur journal, just for everyone to see.

I’ll include my post: “I’ve had the hardest time choosing just one blog to write about. I eventually narrowed it down to Guy Kawasaki’s entrepreneur blog and Penelope Trunk’s business and life blog. While I still don’t have a favorite, and plan on following multiple blogs throughout this semester, I believe that each is very useful in its own way. These two go especially well together. Trunk’s blog headline caught my eye, “Advice at the intersection of work and life.” This blog is perfect for anyone, especially women, who is trying to balance their life, family, hobbies and work. One article reiterated the fact that life isn’t a race. We shouldn’t be competing with others based on our personal bests. Kawasaki also taught me a very important lesson based on business. Our business plans should be based on our ‘pitch’, not the other way around. The plan is the whole story, and the pitch is like an outline. Who writes a book without first writing an outline?” 

Lesson 1

Experience: The main experience I wish to remember this week was reading and watching the videos in the “Business in a Global Environment” powerpoint. During these past two weeks I also spent a lot of time trying to figure out the CapSim program and getting used to how it works and is played.

Reflection: Looking back, I see that I have already come a long way into understanding the CapSim program. At first, I made so many mistakes like filling out the wrong programs and repeating the same tutorials over and over. I continually reminded myself to trust the instructor and what other students had said about not worrying if you don’t understand it right away. It will come slowly but surely. Finally, after watching the adobe connect recording, it is finally making a bit of sense to me. Concerning the other material, it all came very naturally to me (mainly because we’re going over the exact same stuff in both my accounting and economics classes). I never thought that I would be learning the same principles in classes that are so varied. It gives me many opportunities to reflect and apply what I learned in one class to help me in another.

Identify Key Learning: The Guy Kawasaki videos really stood out to me because it taught me what my main goal in business should be. He said that as entrepreneurs we need to make meaning by either righting a wrong, preventing something good from ending, or improve the lives of others. I wish to always remember when he explained that if we try to make meaning we will make money, but if we try to make money we will not make meaning or money. Even if this is a bit naïve, I think it is a wonderful idea for anyone not only in business but in life as well. This is a key lesson for me because I know it will help me in my future endeavors as a business owner. I will be able to look back on my learning and remember the insights I had to make me a better entrepreneur. Other key learnings were about the U.S. GDP and our trading with other countries. I spent a while just exploring the suggested websites on the powerpoint and become fascinated with what they had to offer in terms of information.

Action Planning: Because I have learned these great things this week, I plan to first write them down in my learning blog http://paigeentrepreneur.blogspot.com. By doing this, these lessons will always be easily accessible to me whenever I am in need of insight or guidance. Next, I have decided to create my own mantra, like Guy Kawasaki suggested. However, because I don’t have a start-up business yet, I plan on writing a mantra for my own life. I want to take a few days, think about my life/studies/goals and really think about which few words best describe my essence. I will give myself a time limit of one week and post my final manta on my blog by next Friday at 10 pm.

Applying: I am creating this project for myself to help guide myself through life and business. I want to be able to create a personal mantra which will always be an inspiration to me and what I believe in. I hope this will help me determine what I want to do in life and who exactly I want to be. But, more importantly, I hope my mantra will always remind me of who I am and what I stand for. I will monitor my success by actually writing it down by the given time and having my family members give input of how well it describes me. To help me follow through, I plan to set aside 15 minutes each day to ponder about my mantra. I will take a walk to the beach every morning at 8 and spend that time in thought. I will bring a notepad and write down my rough drafts and finally come up with my lasting mantra. 

Last Lecture

To someone wanting to begin their own entrepreneurial journey, I would recommend to firstly, learn how to spell all forms of the word entrepreneur. Looking back, I would have saved so much time by simply taking two minutes to learn how to spell this word instead of constantly searching for the assignment title, typing it (wrongly) into Google, or using my spell check option. If you’re anything like me, do yourself a favor and don’t put off studying this word until the last week of class. And if you’re nothing like me, let yourself chuckle at how people like me go through life.

Secondly, do what you want. I have found that when it comes to your career it is okay to focus exclusively on yourself. What a shame it is to meet someone who doesn’t like what they do, and come to find out that the most influential people in their lives pressured them into going to boring law school, taking strenuous dance classes, or even not ‘letting’ them invest their own money towards another possible career or business choice. I’m not saying that if you have a hobby to paint and a family of six, you should quit your job and start water coloring on famous bridges. But, if you have a dream to start an art studio-do it. If you dream of becoming an art dealer-make it happen. The way I see it, you have two options: (1) Do that ‘thing’ that you’ve been dreaming about for years or (2) end up wishing that you had. President Monson quoted John Greenleaf Whittier’s poem in the April 2014 general conference. He said, “For of all sad words of tongue or pen, The saddest are these: "It might have been!”

Thirdly, make those around you the center of your business. Throughout my short time of actually studying business management, I have learned that people are the most important factor. People loan you money, people give advice, people become partners, people buy your product, and people get things done. No matter what sector you get into, people will influence your career and life. It is your choice whether it will be a positive or negative influence. I watched Kevin Shiley’s faculty interview on marketing. He spoke about an experience where he was in a tough spot during his internship. He needed to find a way to stick out to the employers, but continue to stay true to himself. After a while he began to create more sincere relationships with the designers (people who his competitors often looked over). From doing this, he received their best work, in turn creating a better product for him to supply. He was eventually one of few to be offered a permanent position. This story proved to me that creating relationships with those around you will give the greatest advantage in business and life.

Lastly, go for it! If your idea is as good as you say it is, then why not do it already? You have the drive, passion, and persistence. And, thanks to Google, have all of the information you need. Personally, I have found that the hard part is just getting started. It can be nerve-wrecking and you may continually be putting it off. But once you learn about the different business options, start filing your forms and committing yourself by paying the filing fees-you’ll be so excited that you can’t wait to take on all of the risks that once panicked you. Before then, I would also suggest that you read So You Think You Want to Be an Entrepreneur? by Jon Gillespie-Brown. This book teaches the pros and cons of starting your own business. I have learned many important lessons from actively engaging in the readings and activities, and I know that you will, too.  There is no age that is considered a hindrance, no financial circumstance that you can’t overcome, and no reason not to take a leap of faith to start your own entrepreneurial journey.

Sincerely,
   Paige Cooper

Week 12

I really enjoyed watching Stan Christensen’s e-corner video Avoid the Wrong Job. I found myself making some of the mistakes mentioned. I recently moved locations and needed to find a job quickly. All of the applications I filled out were requiring me to have tons of different skills and experiences that I did not have. So I concentrated on trying to find a job that would give me some skills that managers wanted-money handling experience, customer service, assistant experience, etc. I finally ended up with a job that is giving me some additional experience to put on my resume, but I don’t find it to be all that exciting and would not pursue a career in this field. It is a shame that I focused so much on what I thought other people wanted for me, that I wasn’t focusing on who would want what I already have. We finished the wonderful book So You Want to be An Entrepreneur this week! I’m a bit sad to have finished simply because I felt like I was learning something new each week. But I’m grateful for everything I have learned so far and will be putting it all to use soon (I just took the first step in starting my company, yay!).

Week 11

I cannot believe how perfect Muhammad Yunus’ article, “Microlending: toward a poverty free world” was for me. Everything he said applied to me personally and I know that I will be able to incorporate his ideas into my future business. My whole business idea revolves around loaning less fortunate people money to help them create their business, like Kiva. With the input from Muhammad, I feel like my idea is becoming stronger and worth all of my effort. Sheryl Sandberg’s video “Make it Personal and Make it Work” was so insightful. What I took from her video is that I should always remember and stand by my visions. It is important to have a vision that is good for the present day, but also something that will stand the test of time. It made me think that if I did have an idea that wouldn’t work for the future, I probably shouldn’t do it or continually evolve it (which we should do anyway).

I need to include these quotes by Muhammad so that I don’t forget them:

“An individual’s social consciousness and the urge to do good things for people on this planet can be as burning and even a more burning desire than personal gain.”

“I strongly believe that we can create a poverty free world if we want to. We can create a world where there won’t be a single human being who may be described as a poor person. In that kind of a world the only place you could see poverty would be in the museums. School children on tour in the poverty museums would be horrified to see the misery and indignity of human beings in the past. They would blame their ancestors in a massive way for allowing this inhuman condition to continue.”

”Don’t give up dreaming. Be a dreamer. And keep on trying to make the dream come true. Dream about the world you would like to have. If we all dream about a better world, I can guarantee you that we will create a better world.”

“I simply wish to encourage all of you to remember: irrespective of what you learn in school always be ready to unlearn and relearn.”

Week 10

This week we read the article Life, Liberty, and the Pursuit of Happiness. “The secret is that most of us are already quite happy.” I love this quote because it reminded me to be thankful for my present life and to not always look toward the future for my happiness. We all have the choice to be happy in this very moment. “Giving your time and your money to another human being is one of the most powerful ways to develop your own sense of gratitude.” This quote makes me thankful for the guidance we receive from our prophets today. We are constantly told that if we want to be happier, we should go serve someone. This advice perfectly corresponds with what the article taught us. I have a testimony that service is the cure to being unhappy and not loving someone as much as we should. “You finally will see that it’s only by losing yourself in a quest to serve others that you find your true self.” I’d like to always remember this guidance: “’How can I be happy?’ is the wrong question. ‘How can I create something meaningful for others?’ is the right question because it helps others and will change you in a profound way.” I also really enjoyed the e-corner videos about balancing our lives with work and family. I think that this is one of the most important things we should learn in this life in order to become truly successful-both financially and personally. 

Week 9

I feel like chapter 6 in “So You Want to be an Entrepreneur” was the most beneficial to me so far. It talked a lot about the reasons people use for not starting their business. I have found that I was using some of those same reasons. One major concern for me was that I’m so young and inexperienced! I know that I’m able to handle difficult things, but I just didn’t know if I was ready. The book taught me that if I think like this, I’ll never be ready. I have so many advantages of starting early-why waste them?! I don’t have family relying on me, I have a husband who is doing well and starting law school soon, and I’m not tied down to any one career path. If I’m going to start something, now is the perfect time. I can’t believe I’ve been putting it off for a busier, more hectic future ahead. One thing I’d like to remember from reading “The Heart of Entrepreneurship” is this question: How can I make innovation, flexibility, and creativity operational? This stood out to me because it summarizes where our thoughts should be when building a business. I don’t want to retain the “administrator” mindset, but keep innovating and creating new things for people to enjoy. I loved this week so much because it gave me hope that I can actually do this! Now I just need to keep to momentum…

Week 8

This week was great! My favorite thing was reading “The Start Up of You” because it let me think about my future goals and aspirations. I outlined exactly what I want out of my life, which to put it simply, is to create a happy and successful family and business. Doing these exercises gave me time to think about if what I want to do…is actually what I REALLY want to do. I get super excited when thinking about my future, which I take as a good sign to being on the right track. I loved the article “How to Start an Entrepreneurial Revolution” because it incorporated my previous studies in political science to what I’m currently studying, business management. As I wrote earlier, I was never excited about studying business because I’ve always been so dedicated to my love for politics and international studies. I learned this week that you don’t really ever have to choose just one thing you love. You can always find a way to learn and do things that involve your favorite things, just like how the article involved politics and business. I have always been worried that I’d have to give up my dreams of international relations, but now I realize that it has just given me a better background to improve upon.

Week 7

This week taught me many great lessons. First, I read in So You Want to Be an Entrepreneur about how important it is to ask friends and family for advice and investments. Honestly, I’m not comfortable at all in asking people for money, but I guess in this business it is expected. I need to really come out of my shell and make connections and don’t be afraid to ask people for advice. The Heath Bradley e-corner video taught me that people want to help us in our goals and endeavors; we just need to ask! Elder Holland’s talk However Long and Hard the Road really impressed me. He spoke with such authority and learned from his own experiences that what he is saying is true. He spoke about a quote from Winston Churchill that never impacted me until today: “We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.” I love this quote by Winston Churchill because he conveys just how far he is willing to go to protect what is his. No matter what conditions, he was willing to press forward. I want to remember the feeling I had when watching Elder Holland speak this quote. I know that I must never give up on what I believe, or on my dream of creating a business.